Production
100%
Screenwriting
95%
Creative Strategy
90%
I’ve always believed that good creative work sits somewhere between a strong idea and the freedom to do the unexpected with it.
My role is to help find that space — to understand what a brand wants to say, then push the idea until it becomes something people can actually feel and remember.
For me, the best projects are the ones where everyone involved leaves saying, “That turned out better than we imagined.”
If the idea makes you feel something, we’re probably onto something good.
Biography
Borislav brings the other side of BBGR to the table — creative strategy, ideas and a slightly obsessive eye for how things come together. With a background in leading creative teams and working across design, branding and marketing, he helps shape the idea before it ever reaches the camera.
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